Tuesday, March 25, 2008
I'm referrring to dog walking, house sitting, envelope stuffing ... work like that. Whatever they're called, my colleague, Jane Harnodek, knows how to market them to local customers. Here's a sample advertisement.
Folks that earn money in these ways must keep costs down, and this implies producing advertising themselves. That doesn't mean it can't be eye-catching and effective though. First of all, in Jane's work the colour stands out and it's clear that the recipient is meant to look inside.
The entire message is printed on the two sides of a single 8-1/2 x 11 sheet of paper that is folded to form an envelope. The opposite side of the envelope reinforces the message that something worthwhile is offered inside.
Jane makes a likely principle benefit to the customer clear: freedom to travel. (And, writing as someone who shares a household that includes several cats and dogs, I can say that that is one of our main concerns about planning trips.) She also provides a cut-out business card that will make it much easier for customers to keep her contact information. The whole package is down-to-earth, inviting and friendly.
Jane, thanks very much!
Posted by Bill Bell at 3/25/2008 12:20:00 PM