When anyone who knows this brand buys a tin of the soup they sense the following things:
- the food will be safe, palatable and acceptable for almost anyone of almost any age
- there will be nothing in the least surprising about the product: no unusual flavours, textures or ingredients
- no cooking skill will be required, just add liquid, heat and eat
If you pick up a tin of soup by accident it will not be a highly spiced 'Manta Ray Surprise'.
Now, what's your brand?