I’ve visited this topic before when a big cheese at Google mentioned its emerging importance. Here’s a interview that mentions various ways to play in career terms. Essentially the idea is that vast amounts of data are now being collected every second of the day and night. Not only do we need people who know how to store and manage such large amounts of data, we need people who can analyse it, find trends and patterns in it, present their findings so that others can grasp what they have found and make judgments about actions to take.
wisestamp is nicer than this! Go have a look.
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