Branding Unmoored

Before you spend any more time building or protecting your brand—more or less like some latter-day Don Draper (of Mad Men)—remember that this is 2010. Listen to this talk, The Future of Brand Management by Professor Michael Beverland of the University of Bath. Now, although this talk is about working with brands for mass markets there’s a tonne of both evidence and ideas here that you should consider when you think about your own personal branding.

Not hard to listen to either.

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UBath podcast series