Work is the refuge of people who have nothing better to do. : Oscar Wilde

Wednesday, January 12, 2011

Canada's Brand Ranking as a Nation

As of a few months ago Canada came sixth overall out of 50 nations, after the US, Germany, France, the UK and Japan in the 2010 National Brands Index ranking. At the same time, the Canadian brand was first in the 'welcome' that we give to visitors to this country, and the Canadian brand is regarded as the world's most valuable.

According to Rosie Waites that middle figure, the one about welcomes, might well amount to already well developed abilities on the part of many of our people for providing excellent customer service and for making Canada one of the world's premier travel destinations. It probably also means that many of us are already able to tell others how to groom existing cultural traits that will serve new business.